At IMPAG HR Solutions, we partner with small and mid-sized businesses to strengthen both people and performance. When people thrive, so does your business – and we help you build a workplace everyone is proud of.

Strategic Human Resources

For Growing Businesses

Our Approach

At IMPAGHR, we deliver HR solutions tailored to your business, driving meaningful and impactful results.

We work across a variety of industries, helping them navigate the complexities of HR while staying true to their culture and vision. Every company is unique, so we create customized approaches that fit your team, your goals, and your growth trajectory.

From employee development and policy creation to compliance and growth strategies, we make HR approachable, purposeful, and engaging. We are an extension of your team – your outsourced HR partner – simplifying complex people processes and creating innovative programs that elevate your team.

Interested in working together? Fill out some info and we will be in touch shortly!
We can't wait to hear from you!

DIANA SOUDER

GET TO KNOW

Diana Souder is the Founder of IMPAG HR Solutions, a people-focused HR leader who excels at building strong teams, creating standout cultures, and delivering results — all fueled by passion and plenty of drive.

Diana’s career started in New Jersey as a Staffing Manager for a small recruiting firm, where she placed countless candidates in light industrial roles across the state. With conversational Spanish in her toolkit, Diana was able to connect more personally with Spanish-speaking candidates — breaking down language barriers, building trust, and ensuring clearer communication throughout the hiring process. 

After just a year, Diana’s drive and instincts landed her in New York City at the global law firm Goodwin Procter. Supporting a team of top-tier attorneys, she sharpened her skills in a fast-paced, high-pressure environment. From there, she made her way to D.C., joining a nationally recognized REIT to manage HR for their residential division — and that’s where her love for the real estate world began.

In 2016, Diana joined Sagamore Ventures — family office of the founder of Under Armour — where she was brought on to build and lead HR programs for a diverse portfolio of venture-backed startups. She played a hands-on role in supporting several of these businesses from their earliest stages, helping them grow into the successful, thriving companies they are today. From talent strategy and culture development to employee relations and organizational design, Diana served as a trusted advisor during critical periods of growth and change. In 2018, she transitioned into a dedicated HR leadership role for the Baltimore Peninsula project, where she shaped and guided the people strategy for one of the region’s most ambitious real estate developments.

In 2023, Diana took a bold step and launched her own HR consulting firm, IMPAG HR Solutions, turning her long-standing interest in entrepreneurship into reality. With years of experience supporting businesses through growth and change, she built IMPAG to offer tailored, people-first HR strategies that help companies thrive. Combining her passion for solving complex challenges with a commitment to creating positive workplace cultures, Diana’s entrepreneurial journey is driven by a desire to make HR approachable, effective, and truly impactful for every client she serves.

A proud mom of two young children, Diana knows firsthand the importance of flexibility, empathy, and work-life integration. Through IMPAG HR Solutions, she primarily serves businesses throughout the DMV area, helping leaders build teams and cultures that truly work best for them. 

Diana holds a Bachelor's degree in Communications and Spanish from West Virginia University and is PHR and SHRM-SCP certified. 

What We Do

  • Recruit, onboard, and retain the right people with efficient processes and a great candidate experience.

  • Stay organized and compliant with policies, labor laws, payroll, and reporting.

  • Build competitive rewards and benefits programs that attract and motivate talent.

  • Support leaders with succession planning, coaching, and organizational design.

  • Foster communication, resolve conflicts, and create inclusive, thriving workplaces.

  • Streamline workflows and integrate systems for better efficiency.

Interested in working together?
Fill out some info and we will be in touch shortly!
We can't wait to hear from you!

What People Are Saying

  • IMPAG Solutions was an excellent and extremely knowledgeable partner. Diana provided expertise in a tough change management chapter in the company and handled it with empathy and precision. Her impact and effectiveness was integral in taking the company to the next level. Diana was innovative and navigated through all the problems we threw at her seamlessly. If you're seeking a skillful HR expert that provides instant impact, Diana is the obvious choice.

    Founder d/b/a Ventures

  • Since working with Diana at IMPAG HR, the stress of having to worry about HR tasks in my business has drastically reduced. She is incredibly responsive and goes beyond expectations in making sure I’m taken care of on my business needs. I can’t speak highly enough for Diana and the work she does for me.

    CEO, Lipsey and Associates

  • Method Gym had the pleasure of working with Diana Souder, and she proved to be an exceptional HR consultant. She quickly understood our organization's needs and provided clear, effective solutions that made a real impact. Her professionalism, insight, and ability to navigate complex issues were truly impressive. We highly recommend her services to any company looking for expert HR support.

    VP of Operations, Method Gym

  • Diana has been a true godsend for us. We had very critical and urgent needs, and she jumped right in to support us. She has been an important part of our growth and has been a true pleasure to work with!

    CEO UrbanBuilt

  • Diana helped us place three candidates this past year – ranging from entry level to senior management positions. What I appreciated most about working with Diana through these various searches was that she didn’t rush the process. I was able to be open and honest with her about the candidates, and she accepted my feedback, moved to the next candidate quickly and worked diligently until we found the right people.

    Director of Operations, CCLC

  • Working with Diana was a great experience that helped facilitate my transition into a fast-paced startup environment. She played a crucial role in my onboarding process, providing thorough guidance and support every step of the way. Her dedication to my professional development and her commitment to fostering a supportive work environment truly made working with her an amazing experience!

    Head of HR, emcee

  • While her abilities and specialties span a wide range of focus, IMPAGHR excels when partnering with businesses in growth-mode, seeking to elevate their business as a whole through enhancing the most important resource – the employees. Whether in-person or remote, she provides an ease to her work that is not easily replicated. When working with what can be sensitive items, her personality and demeanor set a positive foundation for effective decision-making or progress.

    Chief of Staff, Pyramid Builders

  • Not only is Diana an absolute pleasure to work with, but she is a wealth of knowledge and experience. I heavily relied on her expertise when it came to recruiting and talent retention, and she has a knack for identifying the best candidate for a position. She is discreet, professional, and always brings a positive attitude and outlook to her work.

    VP of Corporate Operations, MAG Partners

Let’s work together

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!